Love Your Local Post Office campaign
The National Federation of Subpostmasters (NFSP) is aware of social media posts where people have threatened to boycott post offices due to the ITV drama ‘Mr Bates vs the Post Office’.
The Horizon scandal is the biggest miscarriage of justice ever seen in the United Kingdom. As postmasters ourselves, this programme has been harrowing to watch. Whilst the reaction from the general public to what the victims have experienced is understandable, the outpouring of feeling towards Post Office Ltd (PO) for their role in this scandal across social media may be detrimental to today’s post office network and postmaster’s livelihoods, by association.
Postmasters have already been the most affected by this scandal, so we have put together a PR and Marketing campaign to urge the general public to continue to support their local post office.
The campaign activity includes:
We have also produced some marketing materials for postmasters to use to spread the word and encourage the general public to continue to support their local post office. Please click on the links below to download materials:
Poster to put up in branch - full colour
Poster to put up in branch - minimal colour
Alternative Poster to put in branch - minimal colour
Here is a link to the explainer page that you can use on your social media channels https://bit.ly/3RIIGzl
If you would like any further marketing materials created for you to promote the campaign, please contact email@example.com
Thank you for you support.