New-look SubPostmaster magazine set to land

We are excited to announce that a new-look edition of The SubPostmaster magazine will be arriving on members' doorsteps next week. 

In the past year, we have invested significant time and effort into this relaunch, with the aim of enhancing our readers' experience and ensuring that the magazine remains relevant, informative, and inspiring for today’s postmasters. 

As part of our commitment to producing a premium magazine for our members, we initiated a thorough process. First on our agenda was a series of focus groups, where we spoke directly with postmasters to gather insights about the magazine. We solicited ideas, listened to opinions, and evaluated the pros and cons of the current format. We also dissected other magazines looking for layouts and editorial concepts that worked. Joint members' editors Tim Allen and Jon Bumphrey have actively contributed to the magazine's development, consistently advocating for the postmaster’s perspective. 

In our effort to enhance the magazine while making commercial savings, we have expanded its pages from 32 to 40 in each edition. This growth allows us not only to maintain popular features such as ‘The Interview’ and ‘Post Office in Focus’ but also to introduce a range of new content, including articles on HR, marketing, retail, selling a post office, and updates from the regions. 

The design of the magazine is a key element of the relaunch. NFSP Design and Marketing Officer Elizabeth Vessey has collaborated with the Treetop Design Team to create a first-class new look, and a fresh clean use of the NFSP brand identity. Elizabeth commented:

“When we reviewed the current magazine, there were lots of opinions about the cramped, busy design and too much text, the list went on. One thing was apparent — the new magazine was headed for a little less text, bigger images and more white space, overall our aim was to make it more visually engaging for members. We hope you enjoy the new-look magazine!” 

We welcome your feedback, so please share your thoughts by emailing communications@nfsp.org.uk